Are you excited to watch tons and tons of video content co-produced by video startup NowThis and Chase Bank? Well you’re in luck. Starting this week, the viral video machine and the bank conglomerate — which includes the 146 year-old J.P. Morgan & Co. brand — will engage in a “partnership through which both companies will create content.”

According to an article from Business Insider, the NowThis Money channel is a “evolution of a trend in the ad business, as marketers look for ways to reach ad-avoidant consumers who are glued to their mobile devices.”

The article states that the collaborative effort will yield 150 videos a month (that’s roughly 5 a day including Saturday and Sunday, or about 1,800 a year, if you prefer to think about it that way). According to the BI report, Chase will be involved deeply in the content creation process. “We've kind of moved away from just sponsoring a channel and letting it go,” said Brian Becker, who leads Chase’s newsroom. Also, Chase has a newsroom apparently.

Business Insider questions whether the videos will gain traction, but notes that, “the short NowThis Money videos don't feature much in the way of overt selling but instead carry a subtle Chase logo in the upper part of the video screen.” No, not much in the way of overt selling. Unless you consider producing the content itself a form of selling.